In this episode of the HR Leaders Podcast, we sit down with Dr. Marcus Collins, Best-Selling Author, Keynote Speaker and Professor at University of Michigan - Stephen M. Ross School of Business, to unpack why culture is the most powerful force shaping human behavior, inside and outside organizations.

Marcus explains why most companies misunderstand culture by reducing it to slogans, rituals, values, or “how we do things around here.” In reality, culture starts with how people think, what they believe, how they make meaning, and what behaviors those shared beliefs produce.

Most importantly, he reveals why the future of work will not be won by technology alone. It will be won by organizations that understand the culture of work, align the front stage and backstage of the business, and build environments where people are truly connected to the beliefs, behaviors, and conviction behind the work.

🎓 In this episode, Marcus discusses:

Why purpose is weaker than conviction
How beliefs shape behaviors inside organizations
Why culture is more than “how we do things around here”
Why the future of work will be cultural, not just technological
How companies accidentally confuse data with real human understanding

🙏 Thank you to our series partner, Arist

Meet the end-to-end AI agent for enablement that finds talent gaps, builds personalized interventions, and delivers learning directly in the flow of work → https://arist.com/resources/webinars/agent?utm_source=hr_leaders_podcast&utm_medium=sponsored&utm_campaign=hr_leaders_podcast_cr_june_2026

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How to Make Culture Your Biggest Competitive Advantage

HR Leaders

How to Make Culture Your Biggest Competitive Advantage