Episode Guest

Josephine Parmee is Head of Social Equity at Virgin Media O2, where she leads initiatives focused on digital inclusion, online safety, and helping people thrive in an increasingly connected world. With a background spanning human rights, consumer rights, and social impact, she is passionate about using business as a force for positive societal change.

Episode Partner

This episode is part of My Duvet Flip's Choose Customer series, produced in partnership with Virgin Media O2. Virgin Media O2 is one of the UK's largest and most recognisable connectivity brands, delivering mobile, broadband, TV and business services to millions of customers across the country.

Chapters

0:00 Introduction

2:04 Meeting Josephine Parmee

3:18 How Josephine's Career Started

4:50 Advice for Speaking to Senior Leaders

5:58 14 Years in Human Rights and Social Impact

7:28 Adapting to New Organisations and Roles

9:02 The Skills Needed to Influence Change

11:43 What Does a Head of Social Equity Do?

13:07 Why Digital Inclusion Matters

13:44 The Reality of Digital Poverty in the UK

15:13 Tackling Digital Wellbeing and Online Safety

16:25 How Virgin Media O2 Supports Digital Wellbeing

19:31 Connecting People to What Matters Most

21:38 Why Josephine Chose Telecoms

22:20 The Side Project That Changed Her Career

23:55 Why You Should Create Opportunities Outside Work

25:31 Finding a Career in Digital Consumer Rights

26:29 What Virgin Media O2 Taught Josephine About Trust

27:30 Why Career Paths Are Never Linear

28:04 The Power of Following Your Passion

29:22 Josephine's Duvet Flip

30:40 Final Reflections on Digital Inclusion

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Josie Parmee, Head of Social Equity at Virgin Media O2: What I Learned After 14 Years of Changing Lives

My Duvet Flip by Jackson Parsons

Josie Parmee, Head of Social Equity at Virgin Media O2: What I Learned After 14 Years of Changing Lives