Maitri Sheth is Senior PMM at Hubspot, previously PMM at Gong.

We discuss:

From B2C to B2B marketing, me too! How has b2c shaped your approach to b2b product marketing;

Previously Gong, now Hubspot. What did you do in your first 90 days;

One PMM workflow that you’re excited about;

Do you feel like you have a good grasp on how AI workflows tap into meaningful business results;

Marketing is using creativity to solve business problems. Share how you infuse creativity into your work;

Hubspot is 12k+ ppl! How do you get the rest of the org to adopt the same story;

How do you approach writing with AI in your role.

Jump in:

03:04 The Importance of Listening in PMM

06:06 B2C thinking in B2B

09:06 First 90 Days at HubSpot

12:00 Understanding Customer Needs

14:46 Pattern Recognition & Beyond Patterns

17:59 The Value of Direct Customer Engagement

21:08 Streamlining PMM Workflows with AI

24:03 Navigating Rapid Product Engineering Releases

26:45 Evaluating AI Tools and Their Impact on Business Results

32:56 the problems with "Blank Slate"

35:13 The Role of AI in Productivity

38:43 Creativity in Marketing

41:30 Balancing AI and Human Creativity

51:19 Effective Messaging Across 12,000 people

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Maitri on LinkedIn: www.linkedin.com/in/maitri5

Hubspot: www.hubspot.com

Anna on LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠linkedin.com/in/annafurmanov⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠One Insight⁠⁠

275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)

Building With Buyers

275 - AI Made Writing Cheap, Listening Just Got More Valuable (Maitri Sheth, Hubspot)