When your tea shop gets hungry

Milk tea shops in China are increasingly adopting a composite business model by transforming from beverage-only outlets into lifestyle destinations that offer a wide array of snacks. This strategy leverages impulse purchasing and helps customers meet delivery minimums, effectively creating a second growth curve for brands in a saturated market. Meanwhile, the growing reliance on personality tests during job interviews faces significant criticism for prioritizing performance over authenticity. While companies use these assessments to filter large applicant pools efficiently, candidates often manipulate their responses to align with perceived employer expectations. These tests frequently fail to capture the complexity of an individual, leading to concerns about their validity and potential for discrimination in the hiring process.