Are OpenAI and Anthropic Missing The Big Enterprise Opportunity?
The Josh Bersin Company
The current market hype surrounding frontier AI models like OpenAI and Anthropic mirrors the early internet era, where dominant portals were eventually displaced by more specialized, personalized technology. While horizontal large language models excel at general tasks, they lack the vertical intelligence required to solve complex enterprise problems. True business value lies in systems capable of analyzing proprietary, numeric data to provide actionable insights for operational excellence. For instance, rather than offering generic advice on sales underperformance, a vertically integrated AI agent can correlate internal variables—such as management styles, regional competition, or hiring backgrounds—to identify specific, data-driven solutions. As AI features become commoditized, the long-term competitive advantage will shift toward these specialized, context-aware systems that directly enable organizational growth and performance, rather than the broad, probabilistic models currently dominating the market.
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