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We break down two YouTube experiments that could change how viewers navigate the app and how creators earn early momentum. We also zoom out into what these UI tests say about control, recommendations and the mental game of posting on YouTube.
• Subscriptions tab moving from bottom nav to a top tab on mobile
• How UI changes can spike or crater feature usage
• Why initial velocity still ties to subscriber behavior
• The subscription feed becoming less chronological and more algorithmic
• DMs and “invite to chat” showing up inside Subscriptions
• YouTube’s push toward all-in-one community features
• Shorts testing a missing dislike button and a heart icon
• Why dislike signals matter for personalization and scam detection
• Better intros by watching retention graphs and viewer intent
• Avoiding the YouTube Studio refresh spiral after upload
leave a comment below. Let us know what you think about the the the like button being changed and of course the subscription tab being moved on mobile.
Make sure you hit that subscribe button, like button. If you're listening to an audio podcast, there will be a link in the show notes to take you over here where you can do the same.

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YouTube Keeps Testing Features That Change How Viewers Find You