Building a Product Strategy — Live Step-by-Step Walkthrough

Building a product strategy requires a systematic, four-step framework: gathering inputs, filtering signals into narratives, identifying levers, and making strategic bets. Effective strategy starts with broad market research, moves inward to business performance, and concludes with product-specific analysis. Current market trends indicate a growing demand for depth and human-first content, positioning live, unscripted interaction as a proxy for trust in an AI-saturated landscape. Consequently, prioritizing live streams and cohorts over self-paced courses or podcasts creates a distinct competitive advantage. This approach emphasizes depth over breadth, leveraging AI for research efficiency while maintaining a 70-20-10 innovation model to balance core business growth with experimental moonshots. Success hinges on maintaining cohesion across all strategic choices and consistently validating narratives against evolving data to avoid strategy whiplash.