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13 Jun 2026
47m

Newell Brands CEO Chris Peterson: Organization Transformation Through AI

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The CPG Guys

Newell Brands is executing an enterprise-wide operational transformation through its "Quantum Leap" AI program, which prioritizes personal productivity, functional reimagination, and complex process automation. By consolidating 35 disparate ERP systems into a single global SAP instance, the company has established the high-quality data foundation necessary for advanced AI applications. This strategic shift has accelerated innovation cycles, reducing product development timelines from months to five days through AI-driven digital personas and rapid prototyping. Rather than focusing on workforce reduction, the initiative empowers employees with AI fluency through a structured network of functional "navigators" and "voyagers." This approach enables joint value creation with retail partners, utilizing clean rooms to optimize logistics and supply chain performance while ensuring content strategies align with the requirements of large language models rather than traditional search engines.

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