07 Jul 2017
32m

Building The Perfect Cup of Coffee

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StartUp Podcast

Port of Mocha founder Mokhtar Alkhanshali navigates the extreme challenges of producing world-class specialty coffee in Yemen during a civil war. By bridging the gap between remote Yemeni farmers and the U.S. market, Alkhanshali implements rigorous quality control measures—such as precise moisture management and hand-picking only ripe cherries—to ensure his product meets the standards of high-end roasters like Blue Bottle. Despite the logistical hurdles of operating in a conflict zone, the company secures venture capital funding, validating the potential for specialty coffee to be treated with the same prestige as fine wine. Scaling production from small batches to 10-ton shipments requires constant vigilance, as even minor processing errors can jeopardize both the company’s reputation and its financial viability. Ultimately, the business model relies on consumer willingness to pay premium prices for rare, high-scoring coffee with a compelling origin story.

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