Make China Cool Again

China seeks to improve its global reputation and gain soft power by cultivating pop stars who can influence international audiences. This strategy faces significant hurdles, as state-backed initiatives often struggle to produce authentic cultural products that resonate beyond domestic borders. The failed "Earth's Music" project, which attempted to manufacture a global star in RuHan Jia, highlights the disconnect between government-controlled creative efforts and the organic appeal required for international success. Conversely, the private-sector success of the boy band TFBOYS demonstrates that approachable, social-media-driven content can build intense fandoms, even among non-Chinese audiences. However, the Chinese government's continued oversight of creative expression and its tendency to prioritize state-aligned messaging over artistic resonance remain primary obstacles to achieving the genuine global cultural influence the country desires.