算法，不是洪水猛兽 | 对话“一条”创始人徐沪生

Founder IP and content strategy serve as essential growth engines for businesses in the current algorithmic environment. Rather than chasing fleeting viral trends, companies should adopt a "content-as-a-magazine" mindset, focusing on professional, high-quality production that provides genuine value to users. Xu Husheng, founder of Yitiao, emphasizes the principle of "transforming without changing industries," where businesses leverage their core expertise to build long-term trust. By utilizing a "content funnel," brands can use broad-appeal topics to attract traffic while deploying professional insights to convert high-value clients. Establishing a dedicated content team is a strategic necessity, as professional production quality functions as a critical barrier to entry. Ultimately, content serves as a long-term asset, allowing brands to transcend market cycles and build sustainable influence rather than relying on short-lived promotional tactics.