Welcome to the second episode of Inside the Badger Den!

This series is your backstage pass to Ad Badger, where we bridge the gap between powerful Amazon PPC software and high-level advertising strategy.

In this episode, we don't just show you the tools; we show you the "why" behind them. We dive deep into our brand-new Custom Algorithm Feature to help you mix your own "algorithm cocktails" using smart If/Then/When rules. Plus, we're breaking down new multi-channel webhook alerts for Buybox Checker, advanced negative filters for search terms, and how to utilize our new CPO (Clicks Per Order) metric to predict exactly when your next sale is coming.

We’ll see you Inside the Badger Den!

🦡 Highlights

0:00 — Intro
0:15 — Buybox Checker discounts
0:30 — New Slack, Zapier, and Webhook alerts
1:08 — Exploring the new PPC Bid Engine
1:46 — The Main Event: Custom Algorithms
2:06 — How to use the Campaign Selector
2:34 — Setting your Max/Min bid controls
3:00 — Inside the Algorithm Rule Library
3:26 — How "If/Then/When" logic works
4:11 — Tracking your bid changes and history
4:26 — Filtering negatives from your search terms
5:04 — Tracking sales with the new CPO metric
5:35 — Vote on new features via our Roadmap

🦡 Resources & Links

🦡 ⁠GET AD BADGER⁠ ➡️
Find ⁠Michael Erickson Facchin⁠ — Ad Badger’s CEO and soul

⁠View our Product Roadmap⁠

⁠View our pricing⁠

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Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine

The PPC Den: Amazon PPC Advertising Mastery

Inside the Badger Den: Episode 2 | Unlocking Total Control with the New Ad Badger Custom Bid Engine