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Katie Ferrari, Regional VP of Global Sales at Hyatt Hotels Corporation, breaks down how preferred partnerships work behind the scenes and why they’re about far more than just extra perks. You’ll learn how programs like Hyatt Privé help advisors create more personalized client experiences, strengthen direct hotel relationships, and advocate for travelers more effectively from booking to check-out. Katie also explains when it makes sense to book through a preferred partner versus a wholesaler or DMC, how loyalty programs and advisor benefits work, and why the best advisors know how to use relationships, not just rates, to elevate a trip.

About Katie Ferrari:

Katie Ferrari is the Regional Vice President of Global Sales at Hyatt Hotels Corporation, where she leads sales teams across the Americas and oversees key relationships within Hyatt’s luxury, lifestyle, and leisure segments. A passionate hospitality leader, she is dedicated to building meaningful connections, mentoring others, and advancing colleague resource groups across the organization. Before joining Hyatt’s global sales team, Katie held leadership roles at Park Hyatt Washington and Starwood Hotels & Resorts. She lives in Atlanta with her husband, two daughters, and a rotating crew of foster kittens, and enjoys tennis, live entertainment, and travel.

linkedin.com/in/katieferrari

Learn more about Hyatt's Travel Professional Loyalty program and advisor benefits here: hyatt.com/events/en-US/groups/travel-professional-loyalty

Need help connecting your IATA number to your World of Hyatt account? Watch Hyatt's quick setup tutorial: World-of-Hyatt-Advisor-Planner-Profile-Setup-60s-1080p-EN.mp4

Today we will cover:

(03:00) What a preferred partnership means
(08:40) Hyatt Privé vs. consortia bookings: what’s the difference?
(10:15) How advisors market preferred partnerships to clients
(19:30) Advisor loyalty perks, qualifying tier nights, and client points
(27:30) Who advisors should contact at hotels and why relationships matter
(32:00) The future of advisor relationships

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224. What it Means to Have a Preferred Partnership with Katie Ferrari of Hyatt Hotels Corporation

TIQUE Talks: The Business Podcast for Travel Advisors

224. What it Means to Have a Preferred Partnership with Katie Ferrari of Hyatt Hotels Corporation