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Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views. We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video.

Our goal is to provide information to help audience make informed choices. The media used in this video are solely for informational purposes and belongs to their respective owners.

(00:00) - Intro
(02:17) - A Shocking Insight Related to India & Alcohol
(04:35) - Is Alcohol Consumption Declining in India?
(08:10) - His Entrepreneurial Journey
(19:29) - How Much Did He Invest in the Beginning?
(20:15) - What Changed in Alcohol Acceptance Over the Last 40–50 Years?
(26:18) - Did Constant Shifting Cost Him Sales?
(36:06) - State-Wise Consumption & Prices
(41:33) - Is Taking Alcohol Across States Illegal?
(43:25) - How the Alcohol Business Operates State-Wise
(1:00:26) - Should the Government Shut Down the Alcohol Business?
(1:03:57) - How to Identify Legitimate Liquor
(1:04:52) - Is the Glass Bottle Crisis Costing Him Money?
(1:07:03) - 5-6 Things He Considers Before Opening a Store
(1:09:49) - Living Liquidz: India's First Online Liquor Retail Store
(1:16:04) - How Big Is the Duty-Free Business?
(1:17:10) - What He Understands About Alcohol Consumers
(1:28:57) - Top 3 Things That Make Alcohol Expensive
(1:30:53) - The Most Expensive Bottle He Has Sold
(1:34:49) - How Do People Discover a Brand Without Marketing?
(1:37:36) - Why Celebrities Work With Him
(1:42:15) - Is He Scared of the Giants?
(1:42:41) - The Biggest Challenge in His Business
(1:43:39) - How He Convinced Sanjay Dutt to Become a Partner
(1:50:41) - One Business Opportunity People Can Start Today
(1:58:42) - BTS
(1:59:21) - Outro

In today’s episode, we sit down with Mokksh Sani, Co-founder and Director at Living Liquidz & Cartel Bros Ltd to understand the business of alcohol in India and the trends shaping the industry.

The conversation also covers the most consumed alcohol brands in India, why South India drives significant alcohol sales & the economics behind premium liquor pricing. We talk about India’s massive illegal alcohol market, the difference between Scotch and whisky & some of the most expensive bottles ever sold.

Subscribe for more such conversations.

Follow Mokksh Sani here:

Instagram: https://www.instagram.com/mokksh_sani

LinkedIn: https://in.linkedin.com/in/mokkshsani

Follow Living Liquidz here:

Instagram: https://www.instagram.com/livingliquidzofficial

LinkedIn: https://www.linkedin.com/company/living-liquidz-india-pvt-ltd-official/

Follow Cartel Bros Ltd here:

Instagram: https://www.instagram.com/cartelbros_india

LinkedIn: https://www.linkedin.com/company/cartel-and-bros/

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Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

Liquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani

Raj Shamani's Figuring Out

Liquor License, Alcohol Tax & Liquor Business Secrets in India | Mokksh Sani | FO516 Raj Shamani