How to quit cigarettes when willpower alone just isn’t working? [Advertiser Content from Nicorette]

Quitting smoking is a significant challenge for the 84% of UK adult smokers who wish to stop, as only 25% of attempts in England succeed due to the intense symptoms of nicotine withdrawal. When inhaled, nicotine reaches the brain within ten seconds, binding to receptors in the reward pathway and triggering dopamine releases that reinforce dependency. While nicotine itself is relatively harmless, the delivery through cigarettes exposes users to toxins like tar, lead, and cyanide. Attempting to quit "cold turkey" often fails because the resulting drop in dopamine leads to low mood and powerful cravings, with only 3-4% of unsupported smokers remaining smoke-free after one year. Nicotine replacement therapy (NRT) provides a safer alternative by delivering controlled, lower doses of nicotine without harmful chemicals. This steady delivery prevents the sharp peaks and dips associated with withdrawal, making individuals up to two times more likely to quit successfully compared to using willpower alone.