Your expertise is not a freebie and neither is the long-term cost of undercharging. In this coaching episode, Fiona explores the hidden financial, emotional and strategic impact of pricing yourself too low and why so many small business owners stay stuck there.

From pricing psychology to resentment, visibility and positioning, this episode is a powerful reminder that pricing is not just about money. It’s about how you value your work and how others value it too.

You'll learn:

The hidden costs of undercharging beyond just lost revenue
Why low pricing can attract the wrong clients and create resentment
How to position your business intentionally instead of pricing from fear or self-doubt

Need help with your own business strategy, impact, visibility or personal brand ? Get in touch: hello@mydailybusiness.com

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Resources mentioned:

AI Monthly Chat Group for Small Business Owners
My Daily Business courses - mydailybusiness.com/courses

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622: The real cost of undercharging

My Daily Business Podcast

622: The real cost of undercharging