When the market shifts, your salespeople won't shift with it on their own. That's your job as a sales leader. In this episode of Ask Jeb on the Sales Gravy Podcast, Jeb Blount takes questions from two sales leaders navigating some of the most common and costly team management challenges in sales: how to redirect high performers when market conditions change, and how to get a small team to stop chasing easy transactional deals and start closing high-value complex ones.

Jeb draws on real experience, including a story from the early days of the pandemic when one of his top performers kept prospecting into a dead market. His answer was simple: go where the money is. But making that shift happen at the team level takes leadership, market awareness, and consistent communication. The second question tackles compensation design, product confidence, and how to use success stories to shift your team's mindset from the path of least resistance to the deals that actually move the needle.

In This Episode:

Why salespeople won't naturally redirect their targeting when market conditions shift
How sales leaders can stay ahead of market trends to point their teams in the right direction
Why salespeople default to easy deals and what drives that behavior
How to fix the risk-reward structure without cutting incentives on bread-and-butter business
Building product confidence so your team can go toe-to-toe with complex buyers
Using success stories to motivate teams toward higher-value opportunities

Perfect For:

Sales leaders managing teams through market shifts or economic uncertainty
Sales managers with reps who avoid complex or longer-cycle deals
Anyone building or restructuring a sales compensation plan

Jeb Blount is the author of Fanatical Prospecting, Objections, Sales EQ, and more than a dozen other bestselling sales books. He is the founder of Sales Gravy and one of the most sought-after sales trainers and speakers in the world.

Have a question for Jeb? Submit it at salesgravy.com/ask

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Jeb Blount on Sales Leadership: Keeping Your Team Focused on the Right Opportunities (Ask Jeb)

Sales Gravy: Jeb Blount

Jeb Blount on Sales Leadership: Keeping Your Team Focused on the Right Opportunities (Ask Jeb)