Thanks to Our Tique Talks Sponsors:

Cozy Earth - Use code COZYTIQUE at checkout
Flytographer - Earn commission on professional vacation photography
Travel Collection - Connect and learn more about TC’s DMCs

From lighting and ambiance to design and sensory experience, the psychology of a space may matter more than most advisors realize. In this episode, Jennifer talks with Sara Bacon, founder of Opulist, a US-based searchable platform curating aesthetically compelling hotels, restaurants, coffee shops, and bars based on vibe and design rather than traditional travel metrics. Sara shares her background in psychology and how her research into neuroaesthetics supports the idea that beauty signals safety, abundance, and comfort, ultimately shaping nervous-system regulation and overall guest satisfaction. You’ll learn how travel advisors can improve client experiences by psychologically matchmaking hotels to client personalities, elevating even the most functional trips through intentional venue selection, and using Opulist’s vetted visuals and map features to build more emotionally resonant itineraries. Sara also touches on branding, consumer behavior, romanticizing everyday experiences, and why modern travelers are ultimately buying a feeling, not just a destination.

About Sara Bacon:

Sara is the founder of Opulist, a design-forward media and discovery platform spotlighting the most beautifully designed places to stay, eat, and drink. She leads Opulist’s vision at the intersection of hospitality, travel, and design - building a trusted brand that celebrates beauty not just as a luxury, but as a vital part of how we experience the world. Sara calls Newport Beach, CA home, but will travel anywhere a stunning location beckons her to. She’s equally delighted by fancy restaurants and local dive bars, and believes that one of the truest expressions of gratitude for this life is to enjoy it fully. Through her work, she hopes to help others do the same.

opulist.co

instagram.com/opulist

Today we will cover:

(02:40) Meet Sarah Bacon; the origin of Opulist
(07:25) The science of neuroaesthetics and why beautiful spaces make us feel safe
(11:50) Why beauty and design influence creativity, abundance, and well-being
(15:40) Why even “functional” trips should feel intentional and elevated
(22:20) Psychological matchmaking: pairing hotels to client personalities
(27:55) How Opulist vets hotels, restaurants, bars, and coffee shops
(37:45) Content creation tips for capturing ambiance and “vibe”

FOLLOW ALONG ON INSTAGRAM @TiqueHQ

220. How The Right Hotel Can Scientifically Create Happiness with Sara Bacon

TIQUE Talks: The Business Podcast for Travel Advisors

220. How The Right Hotel Can Scientifically Create Happiness with Sara Bacon