
Costco Canada’s business model relies on membership fees rather than product margins, with subscription revenue accounting for over 70% of total profits. While the warehouse club once offered clear value, rising fees—which have increased 73% since 2009—and "specification drift" in Kirkland Signature products have eroded the original promise. The store’s "treasure hunt" layout and bulk-buying requirements systematically drive unplanned spending, often exceeding the perceived savings for smaller households. Consumers frequently waste perishables and overspend on non-essentials, turning the membership into a loyalty loop rather than a cost-saving strategy. To determine if the $104 to $136 annual fee is justified, shoppers must audit their actual spending against competitor prices, as the convenience of bulk shopping often masks the true financial cost of the subscription.
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