"The truth is that if the sales system that supports go-to-market is broken, the go-to-market strategy is not going to work."

Romka, Managing Director of GrowWise Solutions, she helps founders and CEOs architect their revenue engines for maximum year-over-year growth. Based in Singapore, Romka works across SME, mid-market, and enterprise organizations — and consistently sees the same blind spot at every level.

As head of GrowWise Solutions, Romka has built a practice around diagnosing and rebuilding sales execution systems — moving organizations from spray-and-pray selling to structured, evidence-based revenue growth. The work spans ICP operationalization, pipeline discipline, CRM visibility, and frontline coaching.

In this episode:

𝗧𝗵𝗲 𝗚𝗧𝗠 𝗠𝘆𝘁𝗵 — Why most revenue problems are execution failures, not strategy failures
𝗜𝗖𝗣 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗚𝗮𝗽𝘀 — The difference between having an ICP on paper and operationalizing it in the field
𝗠𝘂𝗹𝘁𝗶-𝗧𝗵𝗿𝗲𝗮𝗱𝗶𝗻𝗴 — Why targeting one contact per account is a red flag (average buying decisions involve 9 people)
𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗶𝘀𝗰𝗶𝗽𝗹𝗶𝗻𝗲 — Qualifying deals out is as important as qualifying them in
𝗩𝗮𝗹𝘂𝗲 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 𝘃𝘀 𝗧𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝗲𝗹𝗹𝗶𝗻𝗴 — How ICP clarity eliminates discount-driven conversations
𝗖𝗥𝗠 & 𝗗𝗮𝘁𝗮 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 — Using hard data to find winning patterns instead of relying on gut
𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 & 𝗥𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝗺𝗲𝗻𝘁 — Why "what gets inspected gets respected" defines frontline behavior
𝗙𝗿𝗲𝗲𝗱𝗼𝗺 𝗼𝗳 𝗮 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 — Why structure and creativity are not mutually exclusive in sales

Essential listening for founders, CEOs, CROs, and sales leaders who suspect their revenue engine needs more than a strategy refresh — and want a practical system to fix it.

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Produced by Bonjour Podcast (Melanie Hong), Leaders in Motion blends storytelling, strategy, and data-driven insight, giving today’s leaders a roadmap to anticipate tomorrow’s challenges and lead with intention.

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24. Fixing Your Sales System: ICP Execution Gaps, Qualification Discipline, and Revenue Coaching with Romka Walkowiak