Hey! I just recorded a killer episode with Anton from SellWave Agency all about Amazon PPC bulk files. I know spreadsheets sound boring, but paired with AI, they are a total superpower right now.

Amazon’s official guide will just overwhelm you, so we break down the actual right way to get started without losing your mind.

Plus, here's the best part I’ve got for you: a free Bulk File Starter Kit! It’s a custom template that tells you exactly what to type into every single cell to easily build your first Auto and Manual campaigns from scratch.

We’ll see you in The PPC Den!

🦡 Highlights

00:00 - Intro
01:38 - Why bulk files still rule
02:40 - Ignoring Amazon's official guide
07:50 - Campaign structure & naming
13:00 - Bulk sheets 101
18:09 - Auto campaign starter kit
28:33 - Manual campaign setup
30:05 - Saving time with SOPs
36:50 - Quality control
38:21 - Outro

🦡 Resources & Links

Want to follow along? Grab the free starter kit we talked about right here.
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising

Our guest today is Anton Kimfors, CEO at SellWave

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Anton Kimfors

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator & Graphic Designer: Sofiia Podash

Video and Audio Editor: Pedro Moreno

Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)

The PPC Den: Amazon PPC Advertising Mastery

Why Amazon PPC Bulk Files Are More Powerful Than Ever (And How to Get Started)