Some Internet trends are temporary, but eggs are forever. Today, host Ben Brock Johnson serves up a story about a recipe that, according to the people of r/pickled, can't be beat, and producer Kalyani Saxena egg-splores online discourse around Korean mayak eggs, and why it matters which creators get credit for their popularity.

Show notes:

"Been a few years now. Figured I’d share my recipe." (r/pickling)
The eggs so addictive authorities want to change their name (The Sydney Morning Herald)
How a South Korean comfort food went global (BBC)
"Marinade recipe" (@courtneylcook's TikTok)
"we've officially lost the plot (@beefyboiii's TikTok)
@princess.paulai on Courtney Cook's mayak egg content (TikTok)

This episode was produced by Grace Tatter and researched and co-hosted by Kalyani Saxena and Ben Brock Johnson. It was edited by Dave Shaw and Meg Cramer. Mix and sound design by Paul Vaitkus.

Endless Egg

Endless Thread

Endless Egg