The CPG Guys are joined in this episode by Sammi Zola and Pete Fox from Haleon plus Andrew Butz from Kroger Precision Marketing.

This episode was recorded at 84.51 in Cincinnati, Ohio.

Follow Sami on LinkedIn at: https://www.linkedin.com/in/samanthakliff/

Follow Pete on Linkedin at: https://www.linkedin.com/in/pete-fox-91b57/

Follow Andrew on LinkedIn at: https://www.linkedin.com/in/andrewbutz/

Follow Haleon online at: http://haleon.com

Follow KPM on LinkedIn at: https://www.linkedin.com/company/krogerprecisionmarketing

Follow KPM online at: http://www.krogerprecisionmarketing.com

They answer these questions:

Tell us who you are, what your role is, and what ‘turning insights into action’ means in practical terms from where you sit.
From a category strategy standpoint, what’s driving that? And Sammi, how is changing media consumption behavior adding fuel to that fire?
How has the job of category insights actually changed in the last year at Haleon?
As your team builds out activation plans, what separates purchase data that is genuinely actionable from data that is merely informative?
How is AI specifically changing your ability to deliver faster, more relevant insights to your brand partners — and what does that look like in practice?
What are the most surprising shopper insights your team has surfaced in the past year?
Can you share a real moment where faster insights directly changed a media decision mid-flight?
Beyond data delivery, how are retail media networks like KPM evolving their role to help brand partners optimize in real time?
How are you modernizing your approach to how you leverage retail data in your planning and activation process?
What does the gap look like between where most CPG brands are today in terms of insight-to-action speed, and where the leaders are? What separates the two?
How are you building the connective tissue between Pete’s world and Sammi’s world at Haleon — and what does that collaboration unlock?

CPG Guys Website: http://CPGguys.com
FMCG Guys Website: http://FMCGguys.com
SheCOMMERCE Website: https://shecommercepodcast.com/
Rhea Raj’s Website: http://rhearaj.com
Lara Raj in Katseye: https://www.katseye.world/

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Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz

The CPG Guys

Insights Driving Superior Outcomes with Haleon's Sammi Zola & Pete Fox plus Kroger Precision Marketing's Andrew Butz