Summary

In this episode, Andy welcomes back Marcus Buckingham, bestselling author and researcher, to discuss his new book, Design Love In: How to Unleash the Most Powerful Force in Business. For 25 years, Marcus studied the most productive teams, loyal customers, and effective leaders in the world, and the word that kept appearing in his data was one he kept changing: love.

Andy and Marcus explore what love actually means in a business context, including how leaders are really experience makers whether they know it or not. You will hear the remarkable story of Josh D'Amaro, the CEO of Disney, and what his leadership reveals about designing love into a team's daily experience. Marcus unpacks the five feelings that lead people to say they love working for a leader, starting with something counterintuitive: control. The conversation also covers tough love, AI's limits as an experience maker, and how these principles can transform how we lead our families too.

If you're looking for a fresh, evidence-based look at what drives sustained high performance, this episode is for you!

Sound Bites

"I kept hearing that word (love) and shame on me, but I did keep changing it because I felt like it was a careless exaggeration of the word like or something."
"Don't keep changing the word (love). The word's the word. The question really should be why and how do we replicate it?"
"You're paid to change behavior. That's all you're paid to do. You're not paid to run a project. You're paid to change behavior as a leader."
"When you send an email, it's not an email. It's an experience for the person on the other end. When you call that team meeting, it's not a team meeting. It's an experience."
"You join a company and then you quit your boss."
"Undesigned experiences lead to unpredictable outcomes."
"It's cowardly, not loving. It's cowardly to leave them in that job."
"I am for you. I am for you. That doesn't always mean that I am going to tell you what you wanna hear. It means I want you to flourish."
"Loving's an ingredient, right? Loving isn't, 'Be nicer.' Loving's like, 'What are you trying to do for me?'"
"The beginning of love is rules. The beginning of love is clarity."

Chapters

00:00 Introduction
01:48 Start of Interview
01:57 Why Marcus Spent Decades Avoiding the Word "Love"
05:47 Misconceptions About Love in Business
11:29 Inside the "Josh Effect"
18:02 What Great Leaders Don't Do
22:13 Local Leadership and Variation in Team Experience
27:54 When Senior Leaders Couldn't Say the Word
31:04 Applying the "Is This Loving or Unloving?" Lens
37:43 Tough Love and Difficult Performance Conversations
46:20 Practical Takeaways: The Five Feelings of Love
50:25 AI and the Role of Love in Leadership
56:34 Designing Love Into Parenting and Family
1:01:26 End of Interview
1:01:57 Andy Comments After the Interview
1:05:03 Outtakes

Learn More

You can learn more about Marcus and his work at BuckinghamInstitute.com.

For more learning on this topic, check out:

Episode 252, which is our earlier interview with Marcus Buckingham. That book still impacts how Andy leads years after having Marcus on the first time.
Episode 332 with Kevin Eikenberry and Wayne Turmel. A discussion about keeping your teams engaged and connected, even if they're not co-located.
Episode 324 with Jim Harter. Jim is the Chief Scientist at Gallup and they have an insightful discussion about building resilient and thriving teams.

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You can chat directly with PMeLa—the podcast's AI persona—to get episode recommendations and answers to your project management and leadership questions. Visit PeopleAndProjectsPodcast.com/PMeLa to chat with her.

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Just go to 5BestResources.PeopleAndProjectsPodcast.com to grab your copy. I'd love to help you get your PMP this year!

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Thank you for joining me for this episode of The People and Projects Podcast!

Talent Triangle: Power Skills

Topics: Leadership, Love in Business, Team Culture, Employee Engagement, Customer Experience, Project Management, AI, Artificial Intelligence, Parenting, Organizational Culture, Experience Design

The following music was used for this episode:

Music: Summer Morning Full Version by MusicLFiles
License (CC BY 4.0): https://filmmusic.io/standard-license

Music: Tuesday by Sascha Ende
License (CC BY 4.0): https://filmmusic.io/standard-license

PPP 510 | The Word Great Leaders Keep Using (And Most Leaders Avoid), with Marcus Buckingham

People and Projects Podcast: Project Management Podcast

PPP 510 | The Word Great Leaders Keep Using (And Most Leaders Avoid), with Marcus Buckingham