Ryan Deiss (DigitalMarketer, Scalable.co) joins Matt to talk about why he killed an eight-figure course business, the 80% sales drop that forced the pivot, why AI is replacing courses faster than anyone wants to admit, and how to actually monetize expertise in a post-course world.

Timestamps:

00:00 Intro
00:28 Why Ryan "Retired" From DigitalMarketer
03:32 The Real Reason Course Sales Collapsed
06:37 Why AI Beats Courses Every Time
11:54 DigitalMarketer's 80% Revenue Drop
13:05 Why "Course Business" Is the Wrong Frame
16:53 Build Your Own Media First
21:19 The 4 Ways Media Companies Make Money
22:23 Sell AI Trained on Your IP, Not the Course
28:23 Why Coaching On Top of Courses Won't Save You 3
3:12 The Truth About Cohort-Based Programs
35:14 The 3 Event Business Models
41:36 Sponsorships, Exhibitors & Critical Mass
48:07 Sponsorship Tiers and Protecting the Stage
58:00 Activations, Meetups & Sponsored Experiences
1:02:28 Where to Find Ryan

📌 Resources:

🔗 Connect with Ryan Deiss:

$100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT)

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$100M Course Seller: Info Products Are Dead Forever (Here’s What’s NEXT)