How can HR leaders learn to sell without selling?

Why should every HR leader think of themselves as a salesperson?

My guest on this episode is Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’

During our conversation Brendan and I discuss the following:

Why every HR leader is already in sales, whether they call it that or not
How sales is really the work of helping someone make a better decision that is right for them
Why status quo is often the strongest competitor to any HR initiative, and what to do about it.
How surfacing objections out loud ("killing the deal") builds trust and accelerates real buy-in
Why "if we do this, who loses?" is one of the most useful questions an HR leader can ask

Connecting with Brendan:

Connect with Brendan on LinkedIn

Learn more about Brendan’s company Kiinetics

Download Brendan’s Stakeholder Meeting Prep Worksheet

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“Why Every HR Leader Is in Sales” with Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’

Future of HR

“Why Every HR Leader Is in Sales” with Brendan McAdams, B2B Sales Coach & Consultant and author of ‘Sales Craft’