Surojit spent 14 years at Google building mobile ads into a $100B+ business and then took Coinbase public as Chief Product Officer in 2021. In early 2023, before "agent" was even a word in AI papers, he started Ema in stealth—betting on a future where teams of AI agents would replace the "human glue" inside Fortune 500s.

In this episode, Surojit breaks down how a Hitachi deployment across 55,000 employees became Ema's true PMF moment, why he spent the first year obsessed with SOC 2, ISO 42001, and air-gapped architecture before chasing revenue, and why one client just cut their HR team from 1,000 people to 550 by automating 65,000 monthly job changes.

Why You Should Listen

Why true PMF is when your average salesperson can sell the product without you in the room.
How a single Hitachi deployment unlocked credibility for every Fortune 500 deal that followed.
Why a cold email—not a warm intro—turned into Ema's largest partner today.
How partnering with PwC and KPMG became a faster wedge into the C-suite than any conference.

Keywords startup podcast, startup podcast for founders, product market fit, finding pmf, AI agents, enterprise AI, AI employees, Fortune 500 sales, Surojit Chatterjee, Ema, agentic AI, enterprise software

Chapters

00:00:00 Intro
00:02:00 Hitachi Was the PMF Moment
00:04:10 What Ema Actually Does
00:11:48 From Coinbase to a Pre-ChatGPT Bet
00:28:48 The Cold Email That Won a Top Partner
00:30:52 Small Dinners Beat Massive Conferences
00:36:11 The Moment of True Product Market Fit

Send me a message to let me know what you think!

Coinbase's ex-CPO bet on AI agents before ChatGPT—now he's closing 7-figure Fortune 500 deals. | Surojit Chatterjee, Founder of Ema

A Product Market Fit Show | Startup Podcast for Founders

Coinbase's ex-CPO bet on AI agents before ChatGPT—now he's closing 7-figure Fortune 500 deals. | Surojit Chatterjee, Founder of Ema