17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/0k1fch1vu4u1x.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/0nigzhgy1z-~x.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/0juapqyy99ga..js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/12su8lea2in~~.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/1331nw5i_3lcb.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_51eQuXb6AULJ9nWkwANtZ7uDn88c"],"IconMark"] 18:T545,

She built Virtue Labs into a $50M+ hair care brand. Now Melisse Shaban is CEO of Aramore — a biotech skincare company backed by peer-reviewed NAD+ research — and she's throwing out the beauty playbook.

No influencer deals. No aspirational campaigns. She's sending free product to Reddit strangers, asking for the honest truth, and betting that real science doesn't need hype to win.

In this episode:

Why she left a board seat to run one more brand
How a 28-day Reddit trial beat any influencer campaign
The products she cut from her own line — and why
What 30 years at Aveda, the Body Shop, and Fekkai taught her about what's broken in beauty
Why she hates the word "aging" and refuses to sell fear

For more on Aramore https://www.shopify.com/blog/aramore-reddit-skincare-science?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast

Subscribe and watch Shopify Masters on YouTube!

Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers

Shopify Masters

Why This $5 Million Skin Care CEO Chooses Reddit Over Influencers