Watch our exclusive interview with Jacques Benkoski, General Partner at U.S. Venture Partners.

'You cant run fast on water and you cant rapidly and efficiently scale sales'

Jacques is a seasoned operator and investor at U.S. Venture Partners, with investments including Cato Networks, Epsagon, Luminate and Hunters among others. He shared with us what inspired him to write his new #book 'Market Entry Strategy', where he reveals a comprehensive #playbook for #entrepreneurs on how to build and scale a company effectively.

We discussed key highlights from the book including why entrepreneurs should share their strategy early on, the company’s "magic triangle," when to diversify #sales channels, and how to pick the right #GTM approach like Product-Led Growth (PLG).

Jacques also explained how he evaluates #entrepreneurs in the early stages before deciding to invest, and how he decides the ultimate time to #exit a position.

And his favorite hobby outside of work? Well, that’s in the book too. ⛵🌊🗺️

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Interviewers: Yossi Garmazi⁠ & ⁠Jacob Chizunza, CA.

#tech #innovation #ai #entrepreneur #vc

Chapters:00:00 Introduction

01:15 What led you to the tech world?

01:59 Attributed to success

02:53 Ideation phase advice

05:48 Market Entry Strategy Book

08:02 Sharing strategic plan early

09:28 Market entry: subset first

13:17 Salesforce & art of selling

16:54 Sales magic triangle

19:11 Diversifying revenue stream

22:13 Product-led-growth approach (PLG)

22:17 First question for entrepreneurs

28:59 Deal breaker

30:14 Assessing early stage companies

31:45 Most untapped vertical

34:10 When to sell the company?

36:52 Advice for entrepreneur

38:27 Mentor

40:08 Hobbies

41:08 Favorite books

Innovation Conference: ⁠Jacques Benkoski, General Partner at U.S. Venture Partners

Boardroom Club

Innovation Conference: ⁠Jacques Benkoski, General Partner at U.S. Venture Partners