Watch our exclusive interview with Asaf Frige, Chief Operating Officer of Yotpo.

The #loyalty space is changing in unprecedented ways with AI, and one company at the forefront of it is Yotpo.

We started by exploring Yotpo’s #product development cycles, from building solutions in-house to integrating external tools, and what’s essential at each stage - from defining your #ICP and customer success #strategy, to what it really takes to launch.

Next, we explored their major #pivot: sunsetting email and SMS to focus primarily on #Reviews and #Loyalty. We unpacked the key indicators that led to this strategic decision.

At its core, it was all about listening to #customers, keeping things simple, and driving growth.

We also looked ahead at what was #next for Yotpo, including building #SelfService AI products designed to elevate retention rates to the next level.

Lastly, we discussed which #metrics mattered most to Asaf as #COO, the difference between leading and lagging indicators in the Shopify ecosystem, and even some practical #advice for entrepreneurs.

And guess Asaf’s favorite #basketball team? 🏀💛👑

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Interviewers: Yossi Garmazi & Jason Woolf.

#tech #ai #pivot #lotalty #review

Chapters:

0:00 Intro

0:40 Career Progression & Operational Philosophy

4:35 Must-Haves for Launching Products

8:36 Sunsetting Email & SMS

14:50 Communicating Major Pivots to Customers

18:56 AI Trends & E-commerce Shifts

21:42 Influence of Customer Feedback

24:36 Strategic Priorities for 2026

27:12 Key Internal Metrics

31:00 Advice for Entrepreneurs

32:40 Hobbies

33:25 Favorite Movie

34:32 Favorite Basketball Team

Yotpo COO: The Pivot & GTM | Builders Series

Boardroom Club

Yotpo COO: The Pivot & GTM | Builders Series