Watch our exclusive interview with Chris Koehler, Chief Marketing Officer at Twilio (NYSE: TWLO).

When you think about #marketing, you think about Twilio. But what does marketing actually look like in the AI era?

We started by exploring the space and how #marketing has evolved in the last five years. Interestingly, in a world where AI makes it easier than ever to execute campaigns, #brand has become even more important.

This led us to discuss their in-house #AI agent, #Isa, which now handles over 95% of inbound requests. It’s a game changer, enabling near-unlimited scale while delivering a completely different kind of #customer experience.

Another great product we touched on is #TwilioSegment , and how it helps bridge the gap between a brand’s #perception and the actual customer reality.

Lastly, we asked a bigger question around the future of #marketing: who are we really marketing to - humans or #agents? And how should companies optimize for LLM-driven discovery?

That’s a tough one - but guess what Chris’s favorite #movie of all time is? 🤠🐎🏔️

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Interviewers: Yossi Garmazi & Jason Woolf.

#ai #tech #agent #gtm #metking

Chapters:

00:00 Intro

01:31 Customer Success to Marketing

03:37 No nonsense style

05:34 Chris Marketing approach

07:26 Twilio Isa Agent

09:31 Marketing Vs Execution

11:02 AI: Humans in the loop

13:06 Brand perception gap

15:27 Customer surprise

17:59 MIT AI Study

19:01 Customer centric approach

21:13 Marketing to Agents?

25:15 CMO in 2026

26:41 Rich Contextual Payloads

28:54 Keeping Twilio Story Unified

30:36 B2B Marketing: Over & Under indexing

31:44 Hiring in the AI era

32:45 Mentor

34:09 Coffee with Historical figure

35:06 Alternate life profession

36:02 Favorite Movie

Twilio CMO: Marketing to Agents is Real | Builders Series

Boardroom Club

Twilio CMO: Marketing to Agents is Real | Builders Series