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As we know, the CRM landscape is undergoing a huge transformation — with incumbents such as Salesforce being slow to move and innovate, newer players are entering the arena, moving faster with better innovation.

To help us understand how legacy software is being forced to evolve, Nicolas Sharp, co-founder of Attio joins us on the podcast who shares perspective on what it actually takes to build an “AI-native” business in a market dominated by slow-moving incumbents.

In this episode, we explore

* Why Attio spent 1,000 days in the lab perfecting its architecture while the rest of the world chased “ship-fast” agility.

* Why Attio embedded AI across its products to stay ahead of the curve.

* The playbook for deploying agents and AI features at scale when you serve thousands of customers.

* Attio raised $52M last year — Nick explains how fundraising has evolved in the post-AI-wave era.

* The shrinking “half-life” of product-market fit in a world of rapid model iteration.

* How to build a world-class team with high ambition while giving people the autonomy to thrive.

* Why Europe is having a breakout moment — producing more unicorns and emerging as a global AI hub.

Watch or listen now on… YouTube, Apple Podcasts, and Spotify

Chapters in this episode

(0:00) Building in stealth for 1,000 days (10:10) Attio was built to be AI-native before it was the default(15:40) How does distribution effectively work when deploying AI agents?(22:40) What is product market fit today? (25:18) How to stay relevant (30:35) The biggest change when fundraising today (32:40) How to stay up to date with AI trends (35:20) How teams operate today looks very different vs before (38:20) Attio's culture (41:50) Why Europe is having its moment (45:40) Attio's ambitious 12 month plan (48:25) Who will build the next Slack? (49:00) Quick fire questions

Watch all previous episodes and stay ahead of the latest trends

Watch all previous episodes now on your favorite podcast apps. Previous episodes include:

* Yahoo CEO Jim Lanzone on the company’s turnaround story.

* Dan Shipper on why traditional coding workflows are breaking.

* Colin Angle on the $1.7B founder failure story.

* David Haber (a16z) on the future of venture capital.

* Emad Mostaque on AI systems replacing personal productivity.

* Anatoly Yakovenko on how Solana survived early collapse.

* Anish Acharya on the realities of building in the AI era.

and more…

Watch and subscribe now!

Thanks for listening, see you in the next episode 👋

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Why Attio Stayed in Stealth for 1,000 Days

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Why Attio Stayed in Stealth for 1,000 Days