"It sucks to lose a customer not because of the product, but because of the mechanism in which they get the product."

Jay Myers has spent a decade building one of the biggest subscription apps on Shopify. Now he's telling you subscriptions are broken. Bold's data backs it up: 82% of cancellations happen because customers have too much or too little product, not because they stopped wanting it. And 76% of those who cancel never come back.

His fix is rePete, an AI-powered reorder concierge that predicts when each customer needs a refill and sends a one-click nudge at exactly the right time. We talked about the subscription death curve, why reorder revenue can 3-5x your business valuation, and the beta results that made me a believer.

SPONSORS

Swym - Wishlists, Back in Stock alerts, & more
getswym.com/kurt

Cleverific - Smart order editing for Shopify
cleverific.com

Zipify - Build high-converting sales funnels
zipify.com/KURT

LINKS

rePete by Bold: https://repeat.me
Bold Commerce: https://boldcommerce.com
Built Bar: https://built.com

WORK WITH KURT

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ethercycle.com/apply

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ethercycle.com/work

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The Unofficial Shopify Podcast is hosted by Kurt Elster and explores the stories behind successful Shopify stores. Get actionable insights, practical strategies, and proven tactics from entrepreneurs who've built thriving ecommerce businesses.

76% of Subscribers Never Come Back (Here's the Fix)

The Unofficial Shopify Podcast

76% of Subscribers Never Come Back (Here's the Fix)