What were the highlights and takeaways from MicroConf?

In this episode, Rob Walling and Derrick Reimer recap MicroConf US 2026 in Portland, Oregon. They break down the best talks from the event, including Jason Cohen on breaking through growth plateaus, Amanda Natividad on Zero-Click Marketing and broken attribution, Rob's framework for six ways to implement AI in SaaS, and Craig Hewitt's all-in take on AI adoption. Plus, they cover excursions, the hallway track, and why the MicroConf community keeps pulling founders up.

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Topics we cover:

(2:14) – MicroConf 2026 attendee caliber and mix
(5:07) – Rebuilding MicroConf post-COVID
(8:51) – Jason Cohen on breaking growth ceilings
(12:48) – Amanda Natividad on Zero-Click Marketing
(19:30) – Excursions, arcades, and the hallway track
(22:01) – Rob's six ways to implement AI in SaaS
(27:27) – Gia Laudi on Jobs To Be Done as your GTM moat
(29:00) – Craig Hewitt's "AI Doomer" talk
(33:41) – MicroConf Europe in Iceland

Links from the show:

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Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer)

Startups For the Rest of Us

Episode 830 | Breaking Through Plateaus, Zero-Click Marketing, and More from MicroConf 2026 (with Derrick Reimer)