Seven major industry reports. Over 3,100 go-to-market leaders surveyed. $91 billion in pipeline analyzed. The picture across B2B SaaS right now is sobering: 87% of enterprises missed revenue targets by more than 5%, 70% of sellers missed quota, and even after quotas were reduced, 77% still missed. Meanwhile, SaaS stocks are down across the board and the "death of SaaS" narrative is everywhere on LinkedIn. So what's actually going on, and what should revenue leaders do about it?

In this episode, Eddie Reynolds and Rachael Bueckert break down the findings from seven 2025 state of go-to-market reports and what they mean for revenue leaders heading into 2026. The conversation covers why most companies are stuck in phase one AI implementation while the winners pull away, what the data says about ICP discipline and why 63% of CROs still don't trust their own ICP definition, the quota attainment crisis and the unrealistic targets behind it, why outbound isn't dead but most outbound motions are broken, and Eddie's framework for where to start fixing it all without trying to boil the ocean.