I recently had the pleasure of joining one of my favorite retail media podcasts, Unlocked, with Austin and Elizabeth. Today, I’m sharing a snippet from that conversation in which we get into something much more personal: my process as a writer, how I consistently create content, and why storytelling has become such a powerful tool in my work.

I also open up about how I actually use AI in my day-to-day workflow (and why I still feel behind!), plus a storytelling framework that’s completely changed how I approach content. And to top it off, I share a slightly embarrassing — but very real — story from my early days in retail media that you likely haven’t heard before.

This episode is sponsored by Mirakl Ads

Timeline

[00:00] – Why I love the Unlocked podcast and what makes it different from typical retail media shows
[00:45] – My real, unfiltered process for creating consistent content (yes, sometimes it’s last-minute)
[02:00] – How I think about content ideas and why I never run out of things to say
[03:00] – The AI tools I actually use (and how they help me scale output)
[04:00] – My storytelling framework and the “Homework for Life” habit
[08:00] – The origin of my retail media journey and the moment that changed everything
[09:15] – The unexpected legal drama behind one of my books

Links & Resources

Listen to my full appearance on Unlocked
Subscribe to Unlocked with Austin and Elizabeth on Apple Podcasts
Follow Austin Leonard, Vice President and General Manager of DG Media Network, on LinkedIn
Follow Elizabeth Neubauer-Donovan, EVP, Global Head of Commerce & Retail Media Networks @ Acxiom Omnicom, on LinkedIn
Read my related articles:
- Writing From the Middle of the Room
- My Media Diet
- Get On The Damn Stage
I'm hosting a LIVE event with In-Store Marketplace and Catalyst Media Consulting on April 22 about In-Store Retail Media: are we measuring the wrong things? We'll discuss New Research on the state of in-store retail media measurement — and why the path forward may actually be simpler than the industry is making it. REGISTER HERE
Follow my new Instagram account for comedy skits about the quirks of retail media @retailmediabreakfastclub
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The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap

Retail Media Breakfast Club

The Real Secret Behind Consistent Content: Storytelling, AI & My Big Mishap