Christian Idiodi is a partner at Silicon Valley Product Group. After a long product career and founding multiple companies, Christian now spends his time working closely with product leaders at companies big and small to implement and improve their discipline of product management. In today’s episode, we discuss:

• Why there’s often a negative perception of product managers, and how we can fix this

• The four attributes of a product manager’s job: value, usability, viability, and feasibility

• The power of finding reference customers

• How Christian developed a process for high-volume hiring to help companies like McDonald’s and Starbucks

• Tactical tips for coaching, building relationships, and building trust as a leader

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