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Kunal ran the numbers. Modern pizza wins on absolute profit and payback period.

Then he flagged it: you're projecting nearly 200 pizzas a day for a restaurant that hasn't opened yet. That's the instinct that separates good from great.

This is a full McKinsey case in the restaurant industry, led by Mark Di Giorgio (ex-McKinsey Toronto). Kunal works through a New York pizza market entry question – modern vs. traditional.

After the case, Mark breaks it down section by section with tactical detail you can apply immediately:

Why catching volume risk after solving the math gets interviewers to lean forward
The 4-step case opening most candidates skip
How to read an exhibit before touching the math
The brainstorming close that turns a good answer great

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S23E2: McKinsey Market Entry Case: Why the Right Answer Wasn't Enough

Strategy Simplified

S23E2: McKinsey Market Entry Case: Why the Right Answer Wasn't Enough