Prediction markets are suddenly top of mind for a range of people. From elections and sporting events to pop culture and breaking news, probabilities are flashing across screens in real time. What started as a niche concept is increasingly being treated as a signal for how uncertainty gets processed and priced.

In this episode of the Barclays Brief, Ronnie Wexler sits down with US Gaming Research Analyst, Brandt Montour, to explore why prediction markets have surged into the spotlight. They dig into how these platforms work, why the “wisdom of crowds” has captured attention across media and finance, and what’s driving the growth in activity and valuations.

The conversation goes beyond the hype, tackling the growing regulatory pushback, the tension between state and federal oversight, and the key differences between prediction markets and traditional sportsbooks. They also examine who’s winning, who’s losing, and what the rapid shift in capital across the gaming landscape may be signaling for investors thinking about how to position as this market continues to evolve.

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Prediction markets: A new market signal

Barclays Brief

Prediction markets: A new market signal