In this episode of Medsider Radio, we sat down with Laura Yecies, CEO of Osteoboost.

Osteoboost is the first FDA-cleared drug-free prescription treatment for osteopenia in postmenopausal women.

Laura brings over 30 years of experience across technology, digital health, and medical innovation, with a focus on overlooked gaps in women's health. She previously served as CEO of SugarSync (acquired by J2 Global), Catchsold (sold to Apple), and Neurosync, a neurotechnology company.

In this interview, Laura discusses why choosing a Class II prescription path creates a regulatory moat, how designing for daily comfort and a frictionless experience drives commercialization, and how channeling early patient demand turned a waitlist into a launch strategy.

Before we dive into the discussion, I wanted to mention a few things:

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If you'd rather read than listen, here's a link to the full interview with Laura Yecies.

KEY MOMENTS FROM THE INTERVIEW

(02:49) - An overview of Laura’s background and her transition from consumer tech to medtech
(04:53) - The problem Osteoboost is solving — and why bone health remains a massive unmet need
(08:31) - How Osteoboost designed its device with the consumer experience in mind
(15:44) - Why Osteoboost chose a Class II regulatory pathway over an easier path
(19:50) - How to design clinical trials that reflect real-world use and drive patient compliance
(25:01) - How early demand and a waitlist validated strong consumer pull before full commercialization
(28:48) - Why Laura believed the problem wasn’t demand — it was lack of options
(33:57) - How patients can become a powerful “sales force” in healthcare
(38:20) - Why shifting consumer behavior is making self-pay more viable — with reimbursement coming later

Regulatory Rigor as a Competitive Moat: Interview with Osteoboost CEO Laura Yecies

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Regulatory Rigor as a Competitive Moat: Interview with Osteoboost CEO Laura Yecies