In this 5 Insightful Minutes episode, Adam Plom, Vice President and Head of Content for Shoptalk Europe, joins Chris Walton to preview what to expect at this year’s 2026 conference in Barcelona from June 9 to June 11.

Adam breaks down what makes Shoptalk Europe unique, from its pan-European reach to its ability to bring together the entire retail ecosystem, including retailers, brands, startups, investors, and more. But more importantly, he dives into why this year’s event feels especially timely.

With rapid changes across AI, global trade, and technology, Adam shares how the tone of the industry is shifting toward more openness, more real-world sharing, and more honest conversations about what is actually working.

He also unpacks how Shoptalk is approaching AI in 2026, focusing less on hype and more on real use cases, data readiness, and the balance between automation and human ingenuity.

Key Topics covered:

• What makes Shoptalk Europe different from other retail events

• Why this moment in retail feels more urgent than ever

• The shift toward openness and real-world sharing across the industry

• How Shoptalk builds its content strategy months in advance

• Why AI needs to be balanced with human connection

• Agentic commerce and what is actually happening today

• Preparing product data and discovery for AI-driven search

• The importance of data readiness before implementing AI

• How AI is reshaping the retail workforce

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#shoptalkeurope #aiinretail #agenticcommerce #retailstrategy #retailinnovation #ecommerce #retailtrends #omnitalk #retailpodcast #futureofretail

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What to Expect At Shoptalk Europe 2026: A Conversation With Adam Plom | 5IM

Omni Talk Retail

What to Expect At Shoptalk Europe 2026: A Conversation With Adam Plom | 5IM