Trust-first product marketing: From B2B SaaS to baby formula, with Angeline Giammona

Product marketing centers on building trust and authentic connection rather than relying on rigid, repeatable playbooks. Angeline Giammona, a veteran product marketing leader, illustrates this through her experience at the infant formula company Bobby, where she navigated the industry-wide formula shortage by prioritizing transparent communication and a "subscription promise" to ensure supply for families. This approach emphasizes the necessity of understanding the human context behind every purchase, especially in high-stakes categories. By shifting from feature-focused messaging to empathetic, leadership-driven narratives, companies foster deeper customer loyalty. Currently, Giammona applies these principles to a new venture supporting caregivers, proving that the ability to listen, build rapport, and align brand values with user needs remains the most critical skill for any product marketer, regardless of the industry or business model.