01 Apr 2026
17m

E638: The 5 Silent Giants Killing it on Amazon

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The Ecomcrew Ecommerce Podcast

The podcast explores brands that are successful on Amazon, focusing on those with unique approaches and substantial revenue. It highlights Mary Ruth Organics, a DTC supplement brand with estimated annual revenue between $600 and $700 million, contrasting it with Bayland Health, a brand aggregator in the supplement space. The discussion then turns to L'Oreal, a traditional brick-and-mortar brand that has embraced Amazon's third-party seller model, and Wayman Brands, known for household cleaning products, which generates $160 million annually on Amazon. Active Official, a cleaning product company, is cited as a "billion-dollar ghost company" with minimal off-Amazon presence. Finally, Lavazza, an Italian coffee brand founded in 1895, is noted for its DTC success and modern branding.

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