How AI Is Reshaping IT Services from the Inside

The managed service provider (MSP) market, a $100 billion industry, is explored with Peter Doyle, CEO of Treeline, who discusses reinventing the IT and security services category by integrating software, automation, and AI with human expertise. Doyle argues that the current MSP landscape is overly reliant on SaaS, resulting in messy, inefficient systems. Treeline differentiates itself by embedding software development within its service operations from day one, rather than offering a standalone SaaS product. This approach allows for iterative improvements and customized solutions, addressing the unique needs of each client. Doyle also notes that AI's impact is currently limited by integration challenges with existing infrastructure, which Treeline aims to solve by digging into the "guts" of the industry.