26 Mar 2026
49m
Vertical SaaS: $0 to $10M ARR With Flat Pricing for Everyone
The SaaS Podcast - Growing Profitable AI SaaS & AI Agents
TeamBuildr's co-founder, Hewitt Tomlin, shares the story of bootstrapping his SaaS company to $10 million ARR by providing software for strength and conditioning coaches. Tomlin discusses pivoting from a social app idea to a B2B SaaS solution after a pivotal conversation with a coach, emphasizing the importance of listening to customers and focusing on their professional workflows. He highlights TeamBuildr's unique pricing strategy, charging NFL teams the same as high schools, leveraging big logos for social proof to drive sales in the high school market. Tomlin also addresses the rise of AI, sharing his philosophy of enhancing the coaching profession rather than replacing it.
Outlines
Part 1: Origins, Pivot, and MVP
Part 2: Customer Needs and Market Strategy
Part 3: AI Integration and Future Outlook
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