26 Mar 2026
49m

Vertical SaaS: $0 to $10M ARR With Flat Pricing for Everyone

Podcast cover

The SaaS Podcast - Growing Profitable AI SaaS & AI Agents

TeamBuildr's co-founder, Hewitt Tomlin, shares the story of bootstrapping his SaaS company to $10 million ARR by providing software for strength and conditioning coaches. Tomlin discusses pivoting from a social app idea to a B2B SaaS solution after a pivotal conversation with a coach, emphasizing the importance of listening to customers and focusing on their professional workflows. He highlights TeamBuildr's unique pricing strategy, charging NFL teams the same as high schools, leveraging big logos for social proof to drive sales in the high school market. Tomlin also addresses the rise of AI, sharing his philosophy of enhancing the coaching profession rather than replacing it.

Outlines

Part 1: Origins, Pivot, and MVP

Part 2: Customer Needs and Market Strategy

Part 3: AI Integration and Future Outlook

Sign in to continue reading, translating and more.

Open full episode in Podwise