Strive’s evolution into a leading Bitcoin treasury company centers on maximizing total returns through structured finance and strategic acquisitions, such as the recent merger with Semler. By issuing preferred equity like SEDA, the firm generates double-digit Bitcoin yields and provides amplified exposure without the risks of traditional debt-based leverage. This approach targets institutional capital pools that are restricted from holding Bitcoin directly but seek superior risk-adjusted returns. Matt Cole, CEO of Strive, emphasizes that while self-custody remains the foundation for individual financial freedom, treasury companies serve as essential vehicles for institutional adoption and political advocacy. The firm prioritizes liquidity and scale to navigate market volatility, aiming to outperform Bitcoin over the long term by leveraging institutional plumbing and efficient capital allocation rather than relying solely on organic operational growth.
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