Is AI killing SEO—or just changing how it works?

In this episode of Owned and Operated, John Wilson sits down with Lisa from Service Scalers to talk about what SEO actually looks like in 2026. They break down why AI isn’t replacing search, why Google still dominates high-intent local buying behavior, and what home service companies need to do to stay visible.

They cover the shift away from low-intent traffic, why Google Business Profiles matter more than ever, and how authority, trust, and user experience are replacing old-school SEO tactics.

In this episode, we cover:
-Why AI is changing SEO, not killing it
-Why low-intent traffic is dropping
-How Google Business Profiles drive local leads
-Why brand search matters more than most owners realize

Host: John Wilson https://www.linkedin.com/in/johnbwilson1/
Guest: Lisa Appleby https://www.linkedin.com/in/lisa-appleby/?originalSubdomain=uk

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

AI Isn’t Killing SEO—It’s Killing Bad Traffic (What Actually Works in 2026)

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

AI Isn’t Killing SEO—It’s Killing Bad Traffic (What Actually Works in 2026)