Zia Daniell Wigder, Global President of Shoptalk and Groceryshop, joins Brian and Alicia to mark Shoptalk's 10th anniversary and unpack the themes defining the spring show in Las Vegas. (Hint: AI isn't the headline, it's the backdrop.) A week before one of retail’s biggest, most beloved shows, Zia maps the tensions, the conversations, and the hot topics shaping the next era of retail events.

The More We Automate, the More We Meet

Key Takeaways:

AI is the backdrop to retail in 2026, but it’s not the whole story
As AI scales, in-person human connection becomes more valuable, not less
Shoptalk curates its agenda top-down, then finds the speakers to match; it’s about bringing buzz brands, heritage retailers, and influential platforms together
In the US, social commerce is still in its early days, which means it’s still incredibly underestimated; brand leaders will share their lessons and best practices on stage during tactical workshops for the first time
Creator-brand relationships work better when brands let go of the brief

Key Quotes:

[00:05:00] "In-person human connections are even more important today than they have been in the past, because we have all of this operational efficiency, all of this streamlining and optimization happening in the background in some cases, taking away some of the interactions we might've had before." — Zia Daniell Wigder

[00:11:52] "You've got the huge champions that say yes, [AI] is going to change everything about the world of product discovery as we know it. And then you've got the other side saying, this is way over-hyped." — Zia Daniell Wigder

[00:23:01] "Brands aren't necessarily asking about [social commerce] per se, but it almost feels like they should be." — Zia Daniell Wigder

[00:24:04] "Brands are still having briefs shoved at [creators] and telling them what they should be doing, as opposed to working with them in a more collaborative way." — Zia Daniell Wigder

In-Show Mentions:

Shoptalk Spring 2026 – March, Las Vegas
POSSIBLE – April, Miami
Groceryshop – September, Las Vegas
Manifest – February 2027, Las Vegas

Associated Links:

Visit Future Commerce’s Shoptalk hub to see what’s happening during the show
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The Room Where Retail Happens feat. Zia Daniell Wigder, Shoptalk’s Global President

Future Commerce

The Room Where Retail Happens feat. Zia Daniell Wigder, Shoptalk’s Global President