Are you wondering how your skills affect your pricing and positioning? Do you feel your work isn't valued enough? Or are you thinking about how AI and changing business trends impact what you offer?

In this episode, I talk about how people see your work and how that shapes pricing, packaging, and positioning. From recent conversations with founders, I noticed a pattern: many undervalue their talents, especially when the work comes naturally or is something they love.

I share why we sometimes underplay our strengths and practical ways to show the real value of what we do. By focusing on results and outcomes instead of hours, you can better package and price your services.

If you're ready to rethink your pricing, positioning, or service packaging, connect with me. Book a strategy call or join my Scale Simpler workshop to explore new ways to grow your business confidently.

In this episode, I discuss:

Perception of work influences pricing
Cycle of experimentation in business offers
Devaluing one's zone of genius
Value is not tied to effort
Pricing should reflect outcome, not hours
Targeting ideal clients, not peers

Founders: Are you ready to get out of the day-to-day operations of your business?

Start by joining me inside our next Scale Simpler workshop, where I help you discover the hidden factors keeping you stuck in the day-to-day.

Then join me in Extraction, where we'll spend 4 weeks together developing your founder extraction roadmap to help you finally get out of the day-to-day of the business without things falling apart.

Register for Scale Simpler at https://www.leanscaling.com/scaleworkshop and Extraction at https://www.leanscaling.com/extraction

Fractionals & Consultants: Ready to become the strategic partner that small businesses can't imagine scaling without?

Apply for our Chief Strategy and Operating Officer (CSOO) certification and become licensed to leverage our Lean Scaling System™ to simplify how you scale your clients' businesses (and your own) and step into the role founders are increasingly searching for.

Learn more at https://www.strategicopsinstitute.com/certification

Fractionals, Consultants, & Leaders: Ready to deepen your strategic leadership skills and differentiate your services to stand out in a crowded market?

Join our SOL Collective community, THE private space centered on strategic leadership, AI enablement, and defining your signature positioning for those who partner with small to mid-sized businesses.

Learn more at https://www.strategicopsinstitute.com/collective

Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.

If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the ﬁrst to listen to new episodes each Tuesday.

E272 | Why We Undervalue Our Services and How to Reframe Pricing

Simplify to Scale Show

E272 | Why We Undervalue Our Services and How to Reframe Pricing