Building A Global AI Startup From India

The podcast explores how Emergent, an AI agent platform, enables non-technical users to build and ship production-ready software. Mukund and Madhav Jha, twin brothers and founders of Emergent, share their journey from developing coding agents for enterprises to empowering individuals globally. A key insight was recognizing the need for an end-to-end platform replicating best engineering practices, allowing users to ship real products, not just prototypes. Emergent leveraged influencer marketing and focused on users wanting to build serious applications to gain traction. Examples include a clinical psychologist in Alaska who created an app marrying psychology and horse riding and a business developer in Norway who built a CRM for lawyers. The discussion also addresses the evolving SaaS landscape and the potential for AI agents to drive personalized software solutions.